CREATIVE STRATEGY FOR DTC SUPPLEMENT & PERSONAL WELLNESS BRANDS

TURN WHAT YOUR CUSTOMERS ALREADY SAY INTO META ADS WORTH TESTING.

I read your reviews, your comments, and your competitors' ads. Then I write the three concepts worth spending money on.

US$750. Three concepts, ready to launch, in seven working days.

JOSEPH THEN
Creative Strategist and Founder, Bravora Creative

WHY META CREATIVE STALLS

ONE GOOD IDEA CAN OUTWORK A FOLDER FULL OF FILLER.

When an ad misses, the usual response is to make five more before anyone works out what went wrong.

You end up paying for more creative while learning almost nothing from it.

I pull the patterns worth using from reviews, comments, competitor ads, and past creative, then build concepts around them.

MY PROCESS

1. RESEARCH THE CUSTOMER

I dig through reviews, comments, competitors, and past ads.

2. FIND THE STRONGEST ANGLES

I find the ideas buyers keep coming back to.

3. BUILD THE CREATIVE

I turn them into hooks, scripts, and static concepts.

4. REVIEW BEFORE LAUNCH

I sharpen the hook, message, and brand fit.

5. LEARN FROM THE RESULTS

I use the results to decide what comes next.

BUILT FROM REAL AUDIENCE EXPERIENCE

BEFORE I CREATED ADS, I LEARNED HOW TO HOLD A ROOM.

After more than 20 years on stage, I can feel the moment a room starts drifting and know how fast I need to win it back.

I bring that instinct into Meta creative by making the opening worth watching and giving people a reason to keep going.

SELECTED EXPERIENCE

WORK I ACTUALLY DID, AND WHAT I DID ON IT.

Most of my work is supplements. Gut health, thyroid, menopause. I write the concept, the hook, and the script, then brief the creator or the editor.

I stay with the creative from the first review I read to the next ad we test.

RESEARCH & ANGLES

Customer research, competitor analysis, angle development, and campaign planning.

HOOKS, SCRIPTS & STATIC ADS

Direct-response hooks, video scripts, ad copy, creative briefs, and finished image ads.

TESTING & CREATIVE REVIEW

Test plans, creative reviews, performance analysis, and recommendations for the next round of ads.

WAYS TO WORK WITH ME

START SMALL. CONTINUE WHEN THE WORK MAKES SENSE.

7-DAY CREATIVE TEST SPRINT

Three test-ready concepts built from customer and competitor research.
$ 750 One-time Payment
  • Three fresh advertising angles
  • Hooks, copy or scripts
  • Visual direction
  • Seven-day testing plan
  • Recorded strategy walkthrough

CREATIVE STRATEGY & DIRECTION

Ongoing creative direction for brands that need a steady pipeline of Meta ads.
$ $5000 Monthly (3 Months Minimum)
  • Research and angle development
  • Hooks, scripts, briefs, and static ads
  • Direction for creators and editors
  • Creative reviews and testing plans
  • Performance analysis and next-test recommendations

20-AD STATIC CREATIVE PACK

Twenty finished static ads built around five advertising angles.
$ $2500 One-time payment
  • Offer and audience review
  • Five advertising angles
  • Four static ads per angle
  • Headlines and calls to action
  • Meta-ready sizes
  • Testing recommendations

PAST CLIENT FEEDBACK

WHAT CLIENTS SAY ABOUT WORKING WITH ME

These are from email and funnel work, before I moved to Meta creative.

Benjmen
Netherlands

“Joseph has been writing emails for my trading software launch, and wow – it made quite a difference.

He knows how to tell a story that connects with people.”

Jacob
Australia

“I used to get a lot of unsubscribes, but now I actually get responses from customers who enjoy our emails.”

Ray
Egypt

“I appreciate how he takes the time to understand what we’re trying to achieve.

Overall, I’m really pleased with what he’s done for us.”

WANT TO SEE WHAT THREE FRESH ANGLES LOOK LIKE FOR YOUR BRAND?

START WITH THREE TEST-READY AD CONCEPTS.

I’LL BUILD THE FIRST THREE AROUND YOUR CUSTOMERS, YOUR OFFER AND THE ADS YOU’RE ALREADY RUNNING.

US$750. Three concepts, ready to launch, in seven working days.