Singapore Creative Strategist - Bravora Creative

CREATIVE STRATEGY FOR DTC SUPPLEMENT & PERSONAL WELLNESS BRANDS

BUILD BETTER META ADS FROM CUSTOMER INSIGHT, NOT GUESSWORK.

I help DTC supplement and personal wellness brands improve Meta ad performance through customer research, stronger angles, sharper hooks, and structured creative testing.

US$750 • 3 test-ready concepts • Delivered in 7 working days

STRATEGY FIRST, CREATIVE THAT PERFORMS.

BETTER CREATIVE. BETTER RESULTS.

LOWER CPA

0 %

After improving the first 5 seconds

HIGHER CTA

0 X

Hook redesign for e-commerce brand.

INCREASE IN ROAS

0 %

Creative strategy + offer alignment

HIGHER OPEN RATE

0 %

Email Sequence Revamp

MORE WATCH TIME

0 X

Short-form videos hook optimization.

WHY META CREATIVE STALLS

MORE ADS WILL NOT FIX WEAK CREATIVE DIRECTION.

Many brands keep producing new ads without learning why the last ones failed.

The result is more content, higher production costs, and the same tired messages.

Hooks fail to earn attention.
Angles sound like every competitor.
Claims do not reflect how customers actually speak.
Creatives are produced without a clear test hypothesis.
Results are reviewed without deciding what to test next.

I turn customer research into stronger angles, hooks, scripts, static ads, and a clear testing plan.

MY PROCESS

1. RESEARCH THE CUSTOMER

Study reviews, comments, competitors, offers, and existing ads.

2. FIND THE STRONGEST ANGLES

Identify the problems, desires, objections, and beliefs that matter most.

3. BUILD THE CREATIVE

Develop hooks, scripts, static ads, copy, and visual direction.

4. REVIEW BEFORE LAUNCH

Check every creative for clarity, brand fit, and message strength.

5. LEARN FROM THE RESULTS

Review performance and decide what to stop, revise, or test next.

BUILT FROM REAL AUDIENCE EXPERIENCE

BEFORE I CREATED ADS, I LEARNED HOW TO HOLD A ROOM.

More than 20 years of live performance taught me how quickly attention is won, lost, and recovered.

Today, I apply that audience awareness to customer research, hooks, scripts, static ads, and creative direction for Meta campaigns.

The platform has changed. The job is still the same: earn attention and give people a reason to act.

SELECTED EXPERIENCE

REAL CLIENT WORK. CLEAR CREATIVE CONTRIBUTION.

I have produced creative concepts, hooks, scripts, static ads, advertorials, and direct-response assets across DTC brands and service businesses.

My work covers customer research, advertising angles, messaging, visual direction, and structured creative testing.

RESEARCH & ANGLES

Customer research, competitor analysis, angle development, and campaign planning.

HOOKS, SCRIPTS & STATIC ADS

Direct-response hooks, video scripts, ad copy, creative briefs, and finished image ads.

TESTING & CREATIVE REVIEW

Test plans, creative reviews, performance analysis, and recommendations for the next round of ads.

WAYS TO WORK WITH ME

START SMALL. CONTINUE WHEN THE WORK MAKES SENSE.

$ 750 One-time Payment

Three fresh advertising angles
Hooks, copy or scripts
Visual direction
Seven-day testing plan
Recorded strategy walkthrough

$ $5000 Monthly (3 Months Minimum)

Research and angle development
Hooks, scripts, briefs, and static ads
Direction for creators and editors
Creative reviews and testing plans
Performance analysis and next-test recommendations

$ $2500 One-time payment

Offer and audience review
Five advertising angles
Four static ads per angle
Headlines and calls to action
Meta-ready sizes
Testing recommendations

PAST CLIENT FEEDBACK

WHAT CLIENTS SAY ABOUT WORKING WITH ME

Real feedback from previous digital marketing and email marketing clients.

Benjmen
Netherlands

“Joseph has been writing emails for my trading software launch, and wow – it made quite a difference.

He knows how to tell a story that connects with people.”

Jacob
Australia

“I used to get a lot of unsubscribes, but now I actually get responses from customers who enjoy our emails.”

Ray
Egypt

“I appreciate how he takes the time to understand what we’re trying to achieve.

Overall, I’m really pleased with what he’s done for us.”

READY TO TEST A BETTER CREATIVE DIRECTION?

START WITH THREE TEST-READY AD CONCEPTS.

Get fresh angles, hooks, creative direction, and a clear testing plan in seven working days.